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Who is Brandy Melville?

Who is Brandy Melville?

While shopping with my then 12 year old daughter in Soho in 2018, she led me into a store I had not heard of or seen. Its name is familiar to many ( I later found out) and I suppose I had no reason (up until this point) to know this store since it’s an exclusively teen-focused brand— Brandy Melville. I consider myself to be fashion-savvy since it’s part of my job as a stylist, to shop for wardrobe for a variety of projects. In the past I’ve worked in fashion magazines at a time when they mattered— and women actually looked to them to them for trend info, so I thought of myself as a fashion establishment-hipster.

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