Pirch —The Ultimate Top-Shelf Appliance Showroom



IMG_1296 When my husband insisted on a Bluestar “cook’s” range that I’ve now named “the dragon” because of the many burns received while putting food in its mouth, I could not convince him otherwise. His point was that it would be the centerpiece of the kitchen and increase the value of our house not to mention it may help in becoming more chef than home cook. I thought that spending $8,000 on an oven range was basically insane. But I was clearly wrong. Seems oodles of people spend 5 or more times that figure and need their appliances to also look the part too.

Tonight I was thrown off my pirch thinking we had a top of the line range in our humble Brooklyn home. I had no idea that ovens could rise to $50,000. But that is just what one will find at PIRCH, a new concept in luxury appliance showroom which debuted tonight in Soho. It’s sprawling élite space carries brand names like Viking, Thermidor, Bosch and more. But that’s not all. To make your decision process immersive, you can arrange to actually test out the items before purchase. As in—- taking a shower or cooking a meal on one of the fancy machines. So buyers won’t have to endure the pains that I have had to with my fire-breathing dragon which now turns every single cake that has gone into its orifice into a charcoal blackness.


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Here Elsewhere Hermes

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There is a reason Hermes, the French purveyor of beautiful things and the gold standard for luxury goods remains on top of the luxury heap. They are at the pinnacle  in terms of profits, desirability and awesome products because they set themselves apart. They are the leaders—while the fashion bandwagon is standing on their head to get a sliver of attention from millennials, Hermes is content to surround themselves with the smart and accomplished  who are also the persona of their customer.

The brand’s instagram feed is experimental and whimsical and appeals to the artful and intelligent who also has the means to invest in their slow brand of products. Slow to produce; time is a commodity that is needed to wait on lists to acquire a Birkin or a finely crafted settee. One such insta-post shows handsome male models at the beach around a cubist sandcastle. Promoting the clothing seems secondary to the scene which is captioned “be the king of the castle—time to take the throne.#Hermesmanifest.” Or another post shows a model swinging too and fro with feet teasing boots and shoes. In a smoky mirrored room the video titled,”The Swing” plays. The brand is not immune to hashtags and promoting products but somehow you don’t ever feel a blatant marketing ploy.

I was invited to the ” HermesHereElsewhere” installation which was a night to show off their latest home and furniture goodies, and there was no question I would attend. At Cedar Lake event space in Chelsea the artist, Robert Wilson, set up a surrealist circus for the night. There were taxidermy parrots sitting on the shoulders of men who sat at a jewelry cabinet, so elaborate and refined, the imagined purchaser can only be a middle eastern queen. Past the flying sofa with a lady reclining on the ground grasping for feathers, another room revealed wall to wall video screens. Smack dab in the middle was a undulating dancer on a platform in this completely circular massive space.

My favorite part of these events is the well-heeled ladies and gentlemen who attend. I’m never sure of who they are—many have come from the mother ship in Paris. But they are quiet, sophisticated and exude a self assurance that I don’t see very much press events where the object is to flank the room with celebrities in skimpy clothing. The room is quiet and respectful and you feel something important is happening. I do note Robert Chavez, CEO for the Americas and Alexi Dumas, the Creative Director and part of the dynasty in attendance but the un-trendiness seems completely on trend. I always feel at home and completely grateful to have seen the show.

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Madison Avenue Watch Week


Ever watch reality TV shows like “Naked and Afraid” or “Alaskan Bush People” ? Our modern lives are so disconnected from the natural world that it’s fascinating to drop all traces of our technology laden cushy lives to see how a butt-naked couple survives 2 weeks on bugs and berries. Granted there is the safety net of the film crew who no-doubt  swoop in with doctors should a naked life be in danger. “Alaskan Bush People” explore the lives of the Brown family —blase’ when face to face with the producer’s iPhone for the first time. They meet daily challenges of bears tearing up their house, broken boat motors, getting stuck on a desolate road with a flat tire and cutting down trees for lumber to make their house. They love every minute of their daily strife and despite their difficulties. But I digress…

Our lost connection to the natural world parallel another world— that of mechanical watches. Watches are no longer a necessity— they are a luxury. I’ve been told over and over that cell phones have replaced the need for a wrist watch. However I take exception to that point and find a flick of the wrist reveals the time of day faster than pulling out that other machine. But watch aficionados are in love with the intricate workings of these tiny machines and appreciate it on many levels. It’s so much more than a watch. It signifies slowing down, the love of handmade objects, and getting back to basics.

In Switzerland, white-coated craftsmen labor at their workbench with tweezers looking through a magnifying glass and placing minuscule gears and pins in sequential order to create movements and assembling the end product—the watch itself.  The lengthy process takes weeks sometimes months to complete and is what makes the piece an object of desire. The admiration is based on time-honored methods passed down through the generations. It sits on a wrist as a sign of defiance to modern age—signaling a return to things that matter, and a respect for the past.

But it is a business—watches need to be sold and the Horlogerie world has minions of marketers who are never at a loss for platforms and ideas to drum up sales. To that end  the marketers conjured up Madison Avenue Watch Week for NYC and this is it’s sixth year.  The find time starts on April 13th—sponsored by the most prestigious  brand names that span the Swiss generations.  They will show Basel’s latest releases to the well-heeled enthusiasts, sometimes partnering with a former astronaut as with Breitling’s Emergency Watch or a wildlife  photographer as with Jaeger LeCoultre whom express their admiration for the timely world.

Interested?  The elegant fun is happening up down the pristine streets of Madison Avenue. The champagne will be flowing and the stories too.

Last night Hublot kicked off the celebrations with a cocktail party at their boutique. Hublot does things in a big way just like their watches, so they timed the release of Aaron Sigmond’s DRIVE TIME: Watches Inspired by Automobiles, Motorcycles, and Racing with the event. Aaron was on hand to sign copies of the book ( see event photos below). Scheduled events are throughout the week so check in with the main website below.

To request an invitation:


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To request an invitation and see listing of watch brands:


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Catwalk Comics

The Milan fashion runway is off to a wacky start with antics to cut through the noise and create brand buzz.  Fashion designers work intensely at making their show a fashion happening.  Below are highlights from the catwalk commotions with a wink to whimsy.

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Crystal Light (Moschino designed by Jeremy Scott)

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Fire Sale Chic (Moschino for Jeremy Scott)

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“The Revenant”— trophy cape. (Prada)

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Where’s Waldo? (Fendi)

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The Cat in the Hat Comes Back— in fox fur that is (Fendi)

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“Captain Kirk, my sensors indicate I’ve seen this before” (Diesel)

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“Are friends electric?” Gary Neuman gear. (Diesel)

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A cardboard box and a subway grate completes this look (Prada)

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Big Bird goes blue ( Byblos)

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Moth eaten Momma ( Etro)


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“Dizaind” Let’s You Create Your Own HandBag

dizaind julia bagDIY is where it’s at and face it— You Tube instructs everyone from a plumber to a rocket scientist  to be a fine artist or fashion designer.  No longer do we have to stay in our lanes.   Style conscious people—practically the entire universe—want a personalized approach to almost everything they purchase. Individuality is key.  It’s that inner fashion designer and fashion critic in all of us that is driving the trend. So it makes perfect sense to give consumers  the power to create and fine tune an item into a one-of-a-kind “designed by Mimi” (insert name), bespoke—thing.

Dizaind is the latest to bring design into the hands of the consumer. On Dizaind’s web site you, the purchaser, decide on leathers, colors,  handles, and metals creating a one-of-a- kind piece that you won’t see everyone sporting on the subway. Mix and match with their easy on-line tool with the 30 colors and two types of leathers. They’ve got 7 shapes of bags—drawstring bucket, top handle, tote, zipper clutch, double handle satchel. All the basic shapes for a respectable handbag. The prices of bags start at $300.



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Lagerfeld Does it Again for Chanel’s Latest Fashion Show


It’s not an overstatement to say that Karl Lagerfeld is a prolific designer, filmmaker and photographer, and December’s pre-fall fashion show (officially called Metiers d’ Art), held in the iconic Cinecitta studio in Rome, is proof that creativity improves with age.

Screen Shot 2015-12-02 at 5.50.48 PMSeason after season Chanel’s fashion shows explore a particular theme with an all-out extravagance in terms of the set and the setting. It’s become Chanel’s norm for shows to take place all over the globe in their mission to spread the gospel of Chanel—not that they need to scream at all—devotees already pray at their altar. Chanel is one of the top selling brands for luxury emporiums and retailers— the reason they can indulge in lavish presentations.

The theme of this Roman happening was French and Italian cinemas, set in the studio that Federico Fellini created many of his films. The stage was set on well-worn streets of Rome with authentic shops on corners with the fashion crowd viewing from cafe tables. Details like pools of curb water from a recent rain, added to the reality of the production as models strolled through hidden back roads of the ancient city with 1960’s hair.

There were 86 looks—an incredibly prolific display of creative prowess for the designer (most fashion shows have 40 to 50 passages).The clothing was not overshadowed by the spectacular sets or the gorgeous models and was some of Lagerfeld’s best. There were Chanel classics like tweedy suits made sexy and modern with lacy hosiery. Patent leather pencil skirts, pared with simple silk shells and heeled mules. Handbags were fashioned into a film cameras and the use of intricate French lace were stand-outs. Sorry but you’ll have to wait until June to buy anything—so hang in there.

Guests enjoyed a cocktail party prior to the start of the show with a viewing of Karl Lagerfeld’s new short film starring Kristen Stewart and Geraldine Chaplin. After the show, the shops and cafes bustled to life with cocktails and canapes for all to enjoy. Performances from DJ Paolo di Nola and Pachanga Boys concluded the evening’s festivities

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Karen Elston Dances in Diamonds for Cartier

courtesy of Cartier

courtesy of Cartier

_NGO3192Not only is Cartier known for exceptional jewerly but they are also known for exceptional parties.Today’s morning press breakfast at the recently opened Baccarat Hotel was another. The excuse for this gathering was the release of a film which showcases incredible diamond jewels from the mason staring, model and songstress, Karen Elston.

The dreamlike film showcases the the fierily red head dressed in a cherry dress dancing with a group of dapper men in a retro rendition of Diamonds are a Girl’s Best Friend sung by Ms. Elston. Cartier really turned on the sparkle for this film with exaggerated effects on the diamonds with a stunning result.

Out of respect for the victims of the terrorist attacks in Paris the event was postponed from its Monday evening original date.The film highlights some of Paris’s iconic sights  like the Eiffel Tower and the carousel and Cartier found it distasteful to premiere the film the Monday following the deadly attack.

The event was held at the Baccarat’s bar with its mix of traditional and contemporary art on the walls and a modern French decor. The film played on as press enjoyed cappuccinos and was dazzled by the showcases of actual diamonds from there high jewelry collections which was also on display. The intricate pieces were all in platinum with white diamonds and one of a kind.

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