Leave it to Cartier to assemble a group of progressive influencers to get the watch-love message out to Millenials. This selective and international bunch of creatives, which they call the Pasha de Cartier Community, speaks to a new generation of potential Cartier fans and customers in a way that is relevant to the social justice concerns in our culture at this very moment. The group includes actor Rami Malek, singer, and songwriter, Troye Sivan, singer and activist, Willow Smith, actress, Maisie Williams, and Chinese rapper, singer and dancer, Jackson Wang.
The Pasha de Cartier watch is a revamped and updated version of one originally launched in the 1980’s but rings as new and modern as ever. It comes in stainless steel and yellow gold, and pink gold with diamonds, and the prices range from $5,700 (35mm stainless steel) to $16,600 (41mm yellow gold). One of its cool features is a self-sizing bracelet. Its launch is set for September on Cartier’s site with curbside pick up for sure. Fingers crossed for a visit to the elegant mansion on 5th Avenue, to buy in person which for me— will never be taken for granted again!
If you’re a watch aficionado and would like to know more stories and details about the Pasha, please read expert watch journalist, Jack Forster’s review for a more in-depth review:
Cartier’s messaging for this initiative is below;
With its distinctive codes and extraordinary design, the Pasha watch has always been for those who take a wider view of the world. This breadth of vision is shared by a new generation of talents who have cultivated their own uniqueness, like Maisie Williams, the English actress involved in various collaborative projects, or actor Rami Malek who is drawn to complex and captivating roles that don’t conform to Hollywood’s traditional standards. Personalities like the artists Troye Sivan or Willow Smith who rely on courage to assert themselves and have faith in their creativity and versatility; or in the desire to unite and connect young people, as shown by the success of the Chinese singer Jackson Wang