Yeah its a funny name but COS, the Swedish retailer based in London and retailing all over Europe, is landing in NYC. When fashion editors arrived in Paris for show week, COS was the shopping buzz . The look is no-frills or fussy detailing, architectural shapes, clean lines and reasonable prices. While I was in Paris in October ’13 I purchased a neon orange inverted pleated shirt with a geometric black top. The prices top out at $400 for a coat.
COS’s popularity with fashion-mongers comes from zeroing in on a particular trend in the current zeitgeist which is a pared down from years of embellishments and overt decoration. It’s a throwback to the minimalism of the 90’s.