Retailer For Cool Girls Coming to New York

Yeah its a funny name but COS, the Swedish retailer based in London and retailing all over Europe, is landing in NYC. When fashion editors arrived in Paris for show week, COS was the shopping  buzz . The look is no-frills or fussy detailing, architectural shapes, clean lines and reasonable prices. While I was in Paris in October ’13 I purchased a neon orange inverted pleated shirt with a geometric black top. The prices top out at $400 for a coat.

COS’s popularity with fashion-mongers comes from zeroing in on a particular trend in the current zeitgeist which is a pared down from years of embellishments and overt decoration. It’s a throwback to the minimalism of the 90’s.

Cos Paris

Cos in Paris

The shop will open in Soho NYC in Sept but e-commerce starts in June. Happy shopping! IMG_3512 IMG_3513 cos skirt IMG_3517

About Mimi Lombardo

I'm a seasoned fashion editor, stylist and writer. I write about fashion and luxury from an insider's perspective. Check out my styling portfolio at mimi-lombardo.format.com.
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One Response to Retailer For Cool Girls Coming to New York

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