Geneva Watch Fair 2012

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There is only one universe where complications are considered a positive attribute and that is fine watchmaking. In other areas of consumer spending, making things easier, quicker and less complicated is what you expect.  Skeleton backs, tourbillons, minute repeaters, and chronograph are all terms that are touted with pride by the brands at the Geneva watch fair called SIHH. Brands like; Panarai, Cartier, Van Cleef and Arpels, IWC and Montblanc are among the elite group showing their latest achievements and they speak about watches with a unequaled  passion. They should since one of these can set your bank account back by the tens of thousands. But in their defense, they are handed down from father to son.

The mechanical watch is one of the few accessories that men can flaunt. Women have their handbags and shoes and men have watches and cars. No longer just a keeper of time, a watch of this calibre symbolizes slowing down, noticing tiny details and  appreciating  the skill of generations of men who look through their jewelers loop for hours tinkering with miniscule metal parts. It is a symbol of wealth, and sophistication for the men who wear them. For women, watches are about the diamonds and how they look. Men want to know how they work.

I have the privilege of attending this elegant event on behalf of Travel and Leisure magazine. And I see some pretty fancy watches. Some in the $300,000 range. Here are some snippets of my trip which has taught me to slow down and take notice of small things in life and on wrists.

About Mimi Lombardo

Fashion, travel, luxury brand news. Styling portfolio at E-mail me for bookings Or contact Michele at
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2 Responses to Geneva Watch Fair 2012

  1. If you think Geneva was good, you should come to Basel (Baselworld) in a couple of weeks. Basel is more of a trade show than Geneva, so in addition to two giant exhibition halls filled with every watchmaker under the sun (including a Rolex / Tudor stand three times the size of a normal London house) there is also a hall filled with designer jewelry and even a whole floor of a hall filled with diamonds and other stones ! Much more eye candy. The stars attend too. I think Leonardo Di Caprio attended and an Omega launch was introduced by the crew of Apollo 13 !

    By the way, my watch collection will never be as big as my wife’s shoe or bag collection. It is only somewhere near her boots collection !

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